we enhance the
customer journey

colour app

areas of colour
one against another

we do digital colour

colour concepts

‘Digital is improving the customer experience, transforming the how, what and where of their shopping.

Technology is the problem, but is also the solution.’

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app design

It’s no longer cool to say that you have an app. Does your app add value, entertain, generate traffic and underline your brand’s philosophy? If it doesn’t, don’t even mention it…

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market & product development

In partnership, the result is respect, success and an explosion of creativity and joy.

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white label app

If you think that mobile apps are solely for big name brands, you are wrong. More and more small and midsize paint businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

Get onboard with us without having to worry about designing the app, creating algorithms, coding and technicalities or maintenance. You simply provide the content you want to share with your audience and we’ll take care of the rest up until your branded app submission to the App stores.

Our custom branded paint app score an average of 4.3 out of 5 user review in the App stores.

Download your demo here:

Apple appstore Google playstore


Download the brochure here:

PDF brochure

custom built paint app

We create highly polished iPhone & Android apps for paint brands. We also know a thing or two about colour, customer journey, and user acquisition. We are happy to share our industry knowledge and development skills with you.


If you have decided to build your own app or want to upgrade your existing app, shop with us for market’s leading visualizer tools. We are happy to license our algorithms to you.


stop guessing colour

Defining the correct colour adds a lot of complexity and uncertainty to the colour decision or buying process.
Make your complete colour database remotely available in your branded colour app in combination with the Nix Pro & Nix Mini sensor.

Apple appstore

Nix color sensor

Colour confidence or colour credibility has always been the challenge for digital colour processes. We tackle this problem with the use of highly accurate and very easy to use Nix Color Sensors. Now colour can be transferred from analogue to digital and back. Since Nix doesn’t need card calibration it is the user-preferred colour matching tool out there. It also allows for in-built store solutions. All PARADOX apps have Nix integration that can be activated. Our UDO platform is even specially design around the Nix color sensors. Nix Sensors linked with UDO allow your end users to access your colour database by a touch of a fingertip.

experience our concepts

plascon visualiser pro

Plascon Visualiser Pro user instruction video. Tablet app for professional and instore colour guidance.

masking technology

The most simple but effective masking technology out there. Virtually paints any object by a touch of your finger.


How the IMAGER concept supports the sales and decision process in the store. From the research phase, inspiration, colour identification right through to the colour advice, visualisation in the own room image and finally decision and purchase in the store.


How the IMAGER concept supports the professional designer, architect and/or painter in the process of colour advice & visualisation. The app concept features and supports all important steps in the process and helps the professional to guide the end user to a confident decision and at the same time upgrade their professionalism and image.

nix pro color sensor

Stop guessing colour. The Nix Pro Color Sensor is a handheld device that can measure the color of any surface and provide accurate color information to smartphones or tablets.

sigma colour app pro

SIGMA Coatings in The Netherlands launches a professional tablet app in combination with the next generation of Capsure (Bluetooth). A new set of colouring features allows for a quick and dirty colour advice on the spot.

Colouring an image has never been this easy.....

franchi & kim’s color & play

The F&K concept makes it so much easier for the paintmaker to identify the proper colour and liaise back to the extensive formula book to match the colour in their paint.

the perfect tablet stand

success stories

about paradox concepts

PARADOX concepts in an idea-generating consultancy, a creative product development & marketing company.

We are passionate about colour and biased towards the urge for improvement in the shopping experience & decorating process.

PARADOX combines ‘left brain’ skills with ‘right brain’ thinking to set up creative concepts in the world of colour to assist our clients with their digital colour marketing planning; from strategy definition to implementation.

Our revolutionary mobile and web applications stand out from ‘the crowd’ by design, ease-of-use, revolutionary masking technology, user interaction and effective traffic generation & monetization models.

Integrated point-of-sales systems and web solutions complete the digital path professional users and consumers (are willing & looking to) walk hand-in-hand with your brand.

paradox concepts

+ 31 6 466 06 556

Bergerstraat 2
6226 NA - Maastricht
The Netherlands



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