Valspar UK is the A-brand in the B&Q paint section in the UK.
In order to connect to end user at an early stage in the colour & paint selection process we created a smartphone app that helps the end user to get inspired, visualize the project and help chose the right product for the job. The app supports the strong Valspar brand and generates traffic to the Valspar section in the paint department.
The Pick-a-Paint app was METRO's January 22, 2016 app of the week!
Download the app: