The colour journey
Today's colour journey is very difficult to follow! Some may say...it’s a complete mess!
Studies show that the user is frustrated and confused.
We learn that consumers are overwhelmed with choices that eventually lead to decision fatigue. And once a decision is taken the majority of end users are disappointed with the final colour on the wall as it differs from their expectations.
We help you build better colour journeys by integrating new insights, technologies and platforms into traditional & new sales channels. With our concepts you create the colour journey like never before, with a proven positive impact on the user experience. Because in the end you want to sell more coloured paint. That’s the impact we want to make.