About Us
PARADOX is uniquely positioned at the crossroads of marketing strategy, color technology, and digital enablement.
With over 35 years of experience in the tinting & color industry, we combine deep knowledge of ‘behind the counter’ setups with our own expertise in building future-proof customer journeys.
As a family-owned business since 2013, driven by father and daughter, we add continuity and a personal commitment that strengthens the way we collaborate.
We don’t operate in isolation: with partners like SmashX, Isatis, Roomvo, Colorix & Nix Sensor, we bring in best-in-class software, visualization, and color hardware capabilities to accelerate development and ensure scalability.
That makes PARADOX more than an advisor: we act as a partner, facilitator and connector, aligning the right ecosystem around brands to design & deliver a seamless journey that drives measurable business impact.
BASED IN THE SOUTH OF THE NETHERLANDS
PARADOX always called the south of the Netherlands its home – a region that, over the past decades, has become an epicenter of color, tinting, and paint innovation.
Surrounded by industry pioneers and creative minds, it’s the perfect place to build and collaborate.
Our central location keeps us closely connected to our partners across Europe, while the local spirit of craftsmanship and innovation continues to inspire everything we do globally.
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