Optimized color-lab efficiency
Kafrit, a leading manufacturer of masterbatches and advanced plastic compounds, faced a growing bottleneck in their color lab. OEMs and brand manufacturers frequently requested color samples and matches, and the constant back-and-forth made the process slow, resource-heavy, and difficult to scale.
PARADOX, together with our SmashX development team, created a streamlined digital workflow that changed the way Kafrit manages color inquiries.
We built a mobile platform that gives customers instant access to Kafrit’s full color database. Users can measure a color on-site with a handheld scanner, instantly compare it to existing formulations, and request a sample directly through the app. If no close match exists, the app forwards the measurement data straight to the color lab – reducing manual steps and eliminating unnecessary communication loops.
The result:
Customer support now handles most repeat or existing-formula requests, while the color lab focuses only on the matches that truly require expertise.
The workload dropped, turnaround time improved dramatically, and Kafrit’s overall service level increased without expanding team capacity.
A clear example of how PARADOX and SmashX help technical industries modernize workflows, reduce friction, and deliver faster, smarter color decisions.
https://smashx.app/request