Lorama extending its services

LORAMA × Smart Color App

Lorama, the innovative Canadian manufacturer behind the ColourFal & SmartTint tinting technology, wanted to strengthen the value of their offering and help paint manufacturers communicate colour more effectively.

Together, we developed a smart solution: a fully branded mobile application, built on our proven Smart Color App platform and customised for Lorama’s ColourFal concept.

As part of the tinting package, Lorama’s customers can now access a complete suite of ColourFal marketing tools — colour cards, fan decks, collateral – supported by a digital app that brings the entire colour journey to life.
The app is created in Lorama’s ColorFal branding but can fully white-labelled for individual paint brands, making advanced digital colour communication suddenly accessible at extremely attractive conditions.

For Lorama’s clients, this means a stronger color story, a richer customer experience, and a modern toolset that helps them compete in markets where color drives the sale.

Another example of how PARADOX blends technology, industry insight, and practical execution to create real value across the global paint ecosystem.

“Partnering with Paradox has allowed us to expand ColourFal beyond tinting and into a fully integrated colour communication ecosystem. The ColourFal Studio App gives our customers a powerful, flexible tool to tell stronger colour stories and compete more effectively in markets where colour drives the sale,” said Juan Duyn, Commercial Director, Lorama Group